SEOmatic MCP Server
SEO agent for your own website, as a hosted (remote) MCP server. Connect it
and your AI agent can read your real SEO data and stage fixes that always wait
for your approval.
There is nothing to clone, build, or run: this repository documents how to
connect to the hosted server.
What you can ask
- Which keywords am I close to ranking on page 1 for?
- Which pages are losing traffic, and why?
- What backlinks did I gain this month? Who links to my competitors but not me?
- Does ChatGPT mention my site when people ask about my topic?
- Are my Google Ads and SEO fighting over the same keywords?
On a paid SEOmatic plan, the agent can also stage SEO fix tasks, content
campaigns, and article drafts. Nothing touches your site until a human
approves it in SEOmatic, and every change shows before-and-after results.
14 consolidated tools, each annotated (read-only vs staging) and scoped to the
connected workspace: gsc_performance, gsc_insights, gsc_indexing,
keyword_research, keyword_clusters, backlink_profile, serp_competitors,
traffic_analytics, local_presence, site_pages, dataset_library,
strategy_insights, task_manage, campaign_manage. The roster you see
depends on your plan and connected data sources. Full reference:
https://seomatic.ai/developers/mcp
Install in Cline
- Create a SEOmatic account at https://app.seomatic.ai (free tier works) and
mint an API key: Settings -> API Keys -> Create key. Copy the
smk_live_... value.
- Add this to your Cline MCP settings file (
cline_mcp_settings.json):
{
"mcpServers": {
"seomatic": {
"url": "https://app.seomatic.ai/api/mcp",
"type": "streamableHttp",
"headers": {
"Authorization": "Bearer smk_live_YOUR_KEY_HERE"
}
}
}
}
- Ask Cline something like: "What are my striking-distance queries? Use
SEOmatic." Tools are already scoped to your connected site, so no domain
parameter is ever needed.
Install in other clients
- Claude (web/desktop): Settings -> Connectors -> Add custom connector ->
URL
https://app.seomatic.ai/api/mcp (OAuth, no key needed)
- Claude Code:
claude mcp add --transport http seomatic https://app.seomatic.ai/api/mcp
- Cursor: add
{"mcpServers": {"seomatic": {"url": "https://app.seomatic.ai/api/mcp"}}} to mcp.json
- Grok Bot (x.ai/bot): always-on SEO teammate with weekly routines - full
template in grok-bot/
Free vs paid
The free tier includes the insight tools with a monthly question quota shared
with SEOmatic chat. Acting tools (staging tasks, campaigns, articles) need a
paid plan and always keep the human-approval gate.
The SEO Audit skill
skills/seomatic-seo-audit/ is an Agent Skill that turns the connector into
a guided, senior-SEO-grade audit: baseline, CTR mismatches, striking-distance
keywords, decay diagnosis with competitors, indexation, backlinks, AI
visibility, and a verdict-first report ranked by business impact. Every claim
comes from your data; acting is always approval-gated.
Install in Claude Code:
git clone https://github.com/Minh42/seomatic-mcp.git
mkdir -p ~/.claude/skills
cp -r seomatic-mcp/skills/seomatic-seo-audit ~/.claude/skills/
Then in any session with the SEOmatic connector active, just ask:
"Run a full SEO audit of my site." The skill is also on
Smithery.
Support