Populr SEO

Official7 tools

by kavya5cloud · TypeScript

Apply the SEO fixes you approve in Populr — titles, descriptions, JSON-LD, llms.txt — in your code.

Model Context Protocol (MCP) Server: in.trypopulr/seo

The in.trypopulr/seo MCP server applies approved SEO fixes in Populr. It updates content and code to produce improvements such as titles, descriptions, JSON-LD, and llms.txt based on what you approve for use in your code.

🛠️ Key Features

Applies approved SEO fixes in Populr
Updates titles and descriptions
Generates or adjusts JSON-LD
Applies changes to llms.txt

🚀 Use Cases

Implement approved SEO title and description updates from Populr
Maintain structured SEO metadata via JSON-LD
Ensure llms.txt content aligns with approved SEO fixes

Captured live from the server via tools/list.

seo_status

Start here. Shows the site Populr manages for this workspace, which page fixes are approved and ready to apply in code, which are waiting for the owner's approval, and whether the business details for structured data are filled in.

Parameters

No parameters.

Raw schema

{
  "type": "object",
  "properties": {},
  "additionalProperties": false
}

get_seo_fixes

Returns the SEO changes the site owner has approved in Populr — each page's <title>, meta description and JSON-LD structured data — so you can apply them in the site's source code. Pass a path for one page, or omit it for every page.

Parameters1

path

string

optional

A page path such as / or /about. Omit for all pages.

Raw schema

{
  "type": "object",
  "properties": {
    "path": {
      "type": "string",
      "description": "A page path such as / or /about. Omit for all pages."
    }
  },
  "additionalProperties": false
}

get_structured_data

Returns schema.org JSON-LD for a page, built only from the business details the owner entered in Populr (name, type, contact, address, hours, profiles; FAQs on the home page). Ready to paste into the page's <head>.

Parameters1

path

string

optional

Page path, default /

Raw schema

{
  "type": "object",
  "properties": {
    "path": {
      "type": "string",
      "description": "Page path, default /"
    }
  },
  "additionalProperties": false
}

audit_page

Fetches a live page and checks its on-page SEO: title length, meta description, H1, canonical, viewport, Open Graph and structured data. Returns each problem with why it matters.

Parameters1

url

string

required

Full public URL, e.g. https://example.com/about

Raw schema

{
  "type": "object",
  "properties": {
    "url": {
      "type": "string",
      "description": "Full public URL, e.g. https://example.com/about"
    }
  },
  "required": [
    "url"
  ],
  "additionalProperties": false
}

draft_page_fix

Reads one page of the managed site and drafts a better <title> and meta description from what the page actually says. The draft is saved in Populr for the owner to approve; nothing changes on the live site.

Parameters1

path

string

required

Page path on the managed site, e.g. /pricing

Raw schema

{
  "type": "object",
  "properties": {
    "path": {
      "type": "string",
      "description": "Page path on the managed site, e.g. /pricing"
    }
  },
  "required": [
    "path"
  ],
  "additionalProperties": false
}

generate_llms_txt

Builds an llms.txt for the managed site from the owner's business details and the approved page titles and descriptions — a plain map of the site for AI assistants. Save it at the site root as /llms.txt.

Parameters

No parameters.

Raw schema

{
  "type": "object",
  "properties": {},
  "additionalProperties": false
}

verify_page

Fetches a live page of the managed site and checks that its approved title, description and structured data are present in the HTML as served. Use after deploying.

Parameters1

url

string

required

Live URL of a page on the managed site

Raw schema

{
  "type": "object",
  "properties": {
    "url": {
      "type": "string",
      "description": "Live URL of a page on the managed site"
    }
  },
  "required": [
    "url"
  ],
  "additionalProperties": false
}

README.md1 KBView on GitHub

Populr

An AI CMO for teams that ship — it runs your marketing, skips the busywork, and only surfaces what actually moves your numbers.

Now a Next.js app with real AI (Groq/Gemini/OpenAI) and persistence.

Run locally

bash

npm install
npm run dev    
# → http://localhost:3000

/ — marketing landing page
/app — the product: onboarding → dashboard (Company · Analytics · Agents Feed · AI CMO chat)

Architecture

Next.js App Router (app/) — page.tsx (landing), app/page.tsx (product).
API routes — app/api/generate proxies AI calls (key stays server-side); app/api/state reads/writes workspace state to Neon.
Persistence — lib/store.ts: localStorage source-of-truth with best-effort Neon sync.

Roadmap

✅ Framework + persistence (this) — Next.js, real AI, refresh-safe state.
Replace remaining demo panels (Analytics numbers, agent feed items) with real generated/stored data.
Real integrations — Google Search Console + GA4, Reddit API — for true analytics and opportunities.
Scheduled agents ("running daily"), accounts/auth, cost controls.

The original single-file prototype is preserved in prototype/.

Install

Tools (7)

seo_statusget_seo_fixesget_structured_dataaudit_pagedraft_page_fixgenerate_llms_txtverify_page

Remote endpoint

Streamable HTTP

Hosted server - connect over the network, no local install.

url

https://www.trypopulr.in/api/mcp

Add to VS Code Add to Cursor

claude_desktop_config.json

json

{
  "mcpServers": {
    "seo": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote",
        "https://www.trypopulr.in/api/mcp"
      ]
    }
  }
}

Desktop config is stdio-only; this bridges via mcp-remote. Native remote: Settings > Connectors.

Model Context Protocol (MCP) Server: in.trypopulr/seo

🛠️ Key Features

🚀 Use Cases

seo_status

get_seo_fixes

get_structured_data

audit_page

draft_page_fix

generate_llms_txt

verify_page

Populr

Run locally

Architecture

Roadmap

Install

Remote endpoint

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