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DispatchSEO

Turn Claude Code into your SEO manager.

License: AGPL-3.0

Website  ·  Quickstart  ·  Self-hosting guide  ·  Discussions  ·  Hosted version

The open-source alternative to SEObot and Outrank, built for Claude Code. Other SEO tools learn about your product by crawling your homepage. Your Claude Code already knows your product, because it probably built half of it. DispatchSEO gives that agent the missing pieces: a research playbook, a content pipeline that ships pull requests, rank tracking, and a dashboard where you stay in control.

Self-hosting is one command on any machine with Docker - on a VPS, ssh in first, then run this there instead of on your own computer. Run it from any plain folder (not inside your website's repo; it creates its own dispatchseo folder):

git clone https://github.com/NeoZi12/dispatchseo &&
  cd dispatchseo &&
  sh start.sh

When it finishes it prints your dashboard URL - open it and the setup wizard takes it from there. Your laptop is fine for trying it out, but we highly recommend a machine that stays on for real use - a $5 VPS, a Raspberry Pi, a desktop that never sleeps. The VPS guide has a shorter one-line installer plus your own domain with automatic HTTPS; the local guide explains exactly what's lost on a laptop and what isn't. On Windows, paste this in WSL or Git Bash.

Step-by-step walkthroughs: on your computer  ·  on a VPS

Self-hosted has zero feature limitations. Everything the paid cloud will do, this repo does today, in your own accounts, at $0.

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How it works

1. Your agent researches. Claude Code connects to DispatchSEO over MCP, reads the served playbook, and mines keywords from your Search Console data, Google Autocomplete, and what it already knows about your product. Ideas land in a queue with the reasoning attached.
2. You approve, or don't. Each idea is a card on the dashboard: the keyword, why it's winnable, the angle. Approve, reject, or reorder. Prefer full autopilot? Flip on auto mode and skip the queue entirely.
3. The pipeline builds. Every morning a GitHub Action picks the oldest approved idea and builds it into a real pull request against your site's repo: a guide or a small free tool, checked against the live SERP and run through a sameness reviewer so page twelve doesn't read like page three.
4. It tracks what happened. Daily rank checks, hourly Search Console snapshots, index verification, and a journey view that tells you which SEO stage you're actually in. When a scheduled job breaks, you get a red banner and an email instead of silence.

The backend is deliberately boring: state, scheduling, and an approval gate. The thinking happens in your agent, where your product knowledge already lives.

What's in the box

• MCP server with ~40 tools: the queue, keywords, rankings, pages, GSC stats, backlink prospects, trend topics, site profile. Anything the dashboard can do, your agent can do over MCP; parity between the two is a hard rule in this codebase.
• Trend radar: scan for rising topics in your niche, expand a topic into concrete guide angles, and queue the good ones.
• Guide and tool builders: guides publish on a pace matched to your site's age (so a three-week-old blog doesn't suddenly ship 30 posts); free-tool ideas build on approval.
• Backlink playbook: a prospect list prefilled with your product's copy, tracked per submission.
• Multi-site: one deployment manages any number of sites. Each project gets its own MCP token, its own data, its own settings.
• A password-gated dashboard for the one human in the loop.

What it costs to run

Nothing, unless you want paid data. The tiers stack:

Free mode finds keywords you can win. Paid mode also knows which ones are worth winning.

What you need

• Your site's source in a GitHub repo. The pipeline ships content as pull requests, so git-based sites only; WordPress won't work.
• A Claude subscription with Claude Code. Your agent is the engine and it runs on your existing plan.
• A machine with Docker (~1 GB RAM). A laptop works for a test drive, but we highly recommend a machine that stays on for day-to-day use - a $5 VPS, a Raspberry Pi, or a home server. Schedules only run while the machine is awake.
• Google Search Console access to your site.

Quick start

The one command above is the whole install (the docs are the full guide). Database, migrations, schedules, and a headless Claude Code builder are all bundled; open the dashboard and the setup wizard takes over. Nothing on the internet needs to reach your machine, so there is no domain or port forwarding to set up.

The last step is pasting one command into Claude Code inside your site's repo. Your agent does the rest of the install itself, including writing its own workflow files and setting its own secrets.

There's also an llms.txt and a SKILL.md if you'd rather point an agent at this repo and let it figure the setup out.

Developing (from source)

git clone https://github.com/NeoZi12/dispatchseo
cd dispatchseo
pnpm install
cp .env.local.example .env.local
pnpm dev

This is the contributor path, not the way to self-host (that's the Docker command above). Fill in .env.local (Supabase + the three secrets) before starting, then open the dashboard on localhost:3000.

pnpm build is the typecheck - run it before opening a PR. There is no separate lint or test setup.

Cloud version

There's a hosted version for people who'd rather not run a machine: we host it, bundle the SERP + volume data into one bill, and replace the Google service-account ritual with one click. It's at dispatchseo.com. Self-hosting stays feature-complete either way; the cloud sells convenience, not capability.

Architecture, briefly

Next.js App Router, Postgres for state (a bundled container when self-hosted, Supabase in the cloud version), mcp-handler for the MCP server at /api/mcp. Schedules and builds run in-stack (cron + builder containers) or on GitHub Actions. One deployment is multi-tenant: the MCP bearer token selects the project, crons loop over all projects, the dashboard switches with a cookie. CLAUDE.md has the full conventions; it's written for agents, which turns out to make it decent documentation for people.

Contributing

Issues before PRs, and you must understand every line you submit, including the AI-assisted ones. Details in CONTRIBUTING.md. Questions go to Discussions; vulnerabilities go through private reporting.

License

AGPL-3.0. Use it, self-host it, fork it. If you run a modified version as a service, share the source. That's the whole deal.

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