What is this?
This is the public front door for the SocialGPT MCP server — a hosted, remote MCP server that brings your social media analytics into any MCP-compatible AI agent. There's nothing to install and no API keys to manage: you point your client at one URL and authenticate once with your SocialGPT account.
Connection URL:
https://mcp.gpt.social/mcp
- Transport: Streamable HTTP
- Auth: OAuth 2.1 with PKCE — sign in once with your SocialGPT account, revoke any time
- Access: Read-only analytics by default. Two optional scopes go further — one lets agents pull new content into your library for analysis, the other lets them publish to your connected accounts.
New to SocialGPT? Create a free account, then connect a social account to unlock analysis of your own content. Public/competitor analysis works without connecting anything.
Setup
Pick your client, paste the config, and authenticate with your SocialGPT account. Most clients open a browser window for OAuth the first time an agent uses a SocialGPT tool.
Ready-to-copy config files for each client live in examples/.
Claude Desktop
Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json on macOS), then restart Claude Desktop:
{
"mcpServers": {
"socialgpt": {
"url": "https://mcp.gpt.social/mcp"
}
}
}
Claude.ai
Settings → Integrations → Add more → paste the URL and follow the prompts:
https://mcp.gpt.social/mcp
Claude.ai handles authentication during the integration setup flow.
Claude Code
claude mcp add --transport http socialgpt https://mcp.gpt.social/mcp
On your first request that uses SocialGPT tools, Claude Code opens a browser for OAuth sign-in and caches the token locally.
Cursor
Add to your project's .cursor/mcp.json, or ~/.cursor/mcp.json for global access:
{
"mcpServers": {
"socialgpt": {
"url": "https://mcp.gpt.social/mcp"
}
}
}
VS Code
Add to .vscode/mcp.json in your workspace (or run MCP: Add Server from the command palette):
{
"servers": {
"socialgpt": {
"type": "http",
"url": "https://mcp.gpt.social/mcp"
}
}
}
ChatGPT
Settings → Tools & integrations → Add MCP server, then paste the URL:
https://mcp.gpt.social/mcp
Codex
Add to ~/.codex/config.toml (or .codex/config.toml for a single project):
[mcp_servers.socialgpt]
url = "https://mcp.gpt.social/mcp"
Cline
MCP Servers icon → Remote Servers → add the server URL, or edit cline_mcp_settings.json:
{
"mcpServers": {
"socialgpt": {
"type": "streamableHttp",
"url": "https://mcp.gpt.social/mcp"
}
}
}
Windsurf
Add to ~/.codeium/windsurf/mcp_config.json:
{
"mcpServers": {
"socialgpt": {
"serverUrl": "https://mcp.gpt.social/mcp"
}
}
}
AntiGravity
Add to ~/.gemini/config/mcp_config.json:
{
"mcpServers": {
"socialgpt": {
"serverUrl": "https://mcp.gpt.social/mcp"
}
}
}
Any other MCP client
Any client that supports the Model Context Protocol can connect using the server URL https://mcp.gpt.social/mcp. Check your client's docs for where to register an MCP server, and use the streamable HTTP transport.
What you can do
| |
|---|
| Your content | Full visibility into your own posts and performance — list and search your analyzed videos, deep-dive analysis with hooks, themes, and transcripts, and track views, engagement, and growth over time across TikTok, Instagram, and YouTube. |
| Competitor intel | Reverse-engineer what works in any niche — look up any public creator's profile and content DNA, browse their top and recent videos, find videos similar to yours, and benchmark against comparable creators. |
| Content profile | Your content DNA, always up to date — synthesized pillars and recurring themes, a voice and tone profile derived from your actual content, and a prescriptive playbook that evolves as you create. |
| Publishing | Post to your connected TikTok, Instagram, and YouTube accounts without leaving your agent — with a required confirmation step before anything goes live. Opt-in via the content:publish scope. |
| Guided workflows | Pre-built prompts that chain tools together for a full performance audit, head-to-head benchmarking, or reverse-engineering a creator's winning formula. |
Just ask
Once connected, talk to your agent like a teammate:
"How did my content perform this month compared to last?"
"Find creators in the fitness niche on TikTok and show me what's working for them."
"Analyze my latest Instagram reel and suggest better hooks."
"Compare my engagement rate to similar creators on YouTube."
"Post this video to my TikTok as a draft."
The server exposes a curated surface — read-only unless you grant a write scope. The Scope column shows which OAuth scope each tool needs (see Authentication & scopes).
Your videos & content
| Tool | Description | Scope |
|---|
list_videos | List your videos — filter by platform/query, scope to one connected account, sort by recent or top performers. | analysis:read |
search_videos | Search your analyzed videos by query. | analysis:read |
get_video | Get one video by platform + post id — owned or public/analyzed. | analysis:read · analysis:read:public |
get_video_analysis | Full analysis (incl. scene breakdown) for a video — owned or competitor. | analysis:read · analysis:read:public |
search | Search your content (connector-convention entrypoint). | analysis:read |
fetch | Fetch a single resource by id (connector-convention entrypoint). | analysis:read |
get_content_profile | Your content DNA — topics, pillars, and voice synthesized from your content. | analysis:read |
Accounts & metrics
| Tool | Description | Scope |
|---|
list_accounts | List your connected social accounts. | analysis:read |
get_account | Get one connected account by id. | analysis:read |
get_account_metrics | Views / engagement as a time series over a trailing window (up to 365 days), per account or aggregated. | analysis:read |
get_follower_history | Audience growth over time — follower / following / media counts as a true time series (up to 365 days). | analysis:read |
get_growth_summary | Computed growth deltas and momentum over a window — the "am I growing?" answer in one call. | analysis:read |
get_post_metrics_history | One post's trajectory over time — how a single video's numbers moved after publishing. | analysis:read · analysis:read:public |
Competitor & creator discovery
| Tool | Description | Scope |
|---|
get_creator | Get a public/competitor creator's profile by platform + handle. | analysis:read:public |
list_creator_videos | List a public creator's videos, sorted by recent or top, optionally with analysis. | analysis:read:public |
list_similar_videos | Find videos similar to a given one from across the platform. | analysis:read · analysis:read:public |
Analyze new content
| Tool | Description | Scope |
|---|
analyze_post | Analyze a single TikTok/YouTube/Instagram post by URL — adds it to your library and runs deep video analysis. | content:ingest |
analyze_creator | Analyze a public creator's recent posts (async — returns a job_id to poll). | content:ingest |
get_analysis_status | Check the status of an analyze_creator job. | content:ingest |
Publish
Opt-in — these are the only tools that act on your accounts, and they require the content:publish scope. Nothing publishes without your explicit confirmation.
| Tool | Description | Scope |
|---|
get_publish_options | Live TikTok publish options — privacy levels, interaction settings, whether posting is possible right now. Required before posting to TikTok. | content:publish |
publish_post | Publish to a connected TikTok, Instagram, or YouTube account. TikTok supports draft or direct; Instagram publishes reels and carousels immediately; YouTube publishes a video immediately. | content:publish |
get_publish_status | Poll a publish job by job_id. | content:publish |
get_upload_link | Get a page where you can upload a local video file that has no public URL. | content:publish |
list_uploads | List drafts you've uploaded, so a draft_id can be handed to publish_post. | content:publish |
Publishing a local file is a three-step handoff: get_upload_link → you upload in the browser → list_uploads to find the draft → publish_post(draft_id=...).
| Tool | Description | Scope |
|---|
server_info | Basic info about the server and the scopes it supports. | — |
whoami | The authenticated caller — user id and granted scopes. | — |
Conventions
A few behaviours that apply across the surface:
- Account groups (brands / workspaces). Accounts are organized into groups.
list_accounts returns each account's group plus a groups list; pass a group_id to list_accounts, get_content_profile, get_publish_options, or publish_post to scope to one brand. Omit it for the default group.
- Pagination.
list_videos, search_videos, and list_creator_videos return a next_cursor when more results exist — pass it back as cursor with the same filters. No next_cursor means you have everything.
- Time-series granularity.
get_account_metrics, get_follower_history, and get_post_metrics_history take a granularity of daily (default), weekly, or raw.
- Async analysis. Deep video analysis runs in the background (~30–60s).
get_video_analysis returns {"status": "pending", "retry_after_seconds": N} until it's ready — that's expected, not an error. Wait and call again.
Guided workflows
The server also ships prompts — guided workflows that chain the tools above into a complete analysis. Clients surface these as slash-commands or prompt templates.
| Prompt | What it does |
|---|
analyze_my_account | A thorough performance audit of one connected account over a timeframe — momentum, what's working, what's underperforming, and prioritized recommendations. |
compare_to_similar | Benchmark one of your videos head-to-head against similar competitor videos and get specific changes to test. |
what_works_in_niche | Reverse-engineer a creator's winning formula — hooks, formats, topics, cadence — into a repeatable playbook. |
connect_account | Guided setup for linking a social account to unlock analysis of your own content. |
post_from_my_device | Walk through publishing a video that lives on your device — upload, pick options, confirm, post. Needs content:publish. |
Skills
Where prompts ask the model to do an analysis, skills ship the
work itself. Most are a real script the agent runs on your MCP data, returning a
styled report; going-viral is the strategy loop that conducts the others.
They install on Claude.ai (upload a zip) and Claude Code (drop in a folder), and
run the same SocialGPT MCP tools under the hood.
| Skill | Answers | Tools used |
|---|
going-viral | "How do I actually go viral?" — the end-to-end loop: research outliers, find your own drivers, study winning hooks, ship one experiment, review, repeat. Grounds each step in your data and routes into the three analysis skills. | orchestrates — list_videos, list_creator_videos, get_video_analysis, get_content_profile, get_growth_summary, … |
content-performance-audit | "What actually drives my views?" — a statistical audit of your posts (length, timing, platform, format) with real significance tests. | list_videos |
competitor-gap-analysis | "Where are competitors winning that I'm silent?" — content gaps, owned territory, format gaps vs. 1–3 rivals. | list_videos, list_creator_videos |
hook-retention-teardown | "What do my best hooks do that my flops don't?" — pacing and language patterns separating winners from losers. | list_videos, get_video_analysis |
See skills/ for install instructions, the build script, and the
methodology behind each one. New skills land here as the tool surface grows.
Authentication & scopes
The SocialGPT MCP server is an OAuth 2.1 resource server. Your client performs an OAuth 2.1 + PKCE flow against your SocialGPT account; the server validates the bearer token on every request. No API keys are ever copied around, and you can revoke access at any time from your SocialGPT settings.
Access is governed by four scopes. The two read scopes are granted by default; the two write scopes are opt-in — a client has to ask for them explicitly, and you have to approve them.
| Scope | Default | Grants |
|---|
analysis:read | ✅ | Read your own content, metrics, connected accounts, and content profile. |
analysis:read:public | ✅ | Read public/competitor creators and their analysis. |
content:ingest | opt-in | Trigger analysis of new posts/creators — pulls content into your library for analysis. It does not post or publish anything on your behalf. |
content:publish | opt-in | Publish to your connected TikTok / Instagram / YouTube accounts. The only scope that puts content in front of your audience — publish_post additionally requires an explicit confirmation flag, so an agent cannot post without you saying yes. |
Clients can also request offline_access for a refresh token, so you don't re-authenticate every hour.
Until you connect a social account, only public/competitor analysis is available. Newly connected accounts appear automatically on the same token — no need to re-authenticate.
Roadmap
Read access and publishing are live today. We're building the rest of the write surface so your agent can do more than analyze and post — all over the same MCP connection:
- Schedule posts — queue content for optimal posting times
- Generate scripts — full video scripts grounded in your analytics and style
- Design carousels — generate carousel posts from your content DNA (publishing an existing carousel already works)
- Manage comments — read, reply to, and moderate comments across platforms
- A/B test hooks — run experiments on hooks and captions
Support & links
⭐ If SocialGPT MCP is useful to you, star this repo — it helps other creators discover it.
This repository contains the public listing and connection details for the SocialGPT MCP server. The server itself is hosted by SocialGPT; its source is not part of this repository.
License
MIT © Scrollmark, Inc.
