CRAFT Content MCP Server
8 Content Creation Execution Tools powered by the CRAFT Framework.
Created by Shashwat Ghosh | Top 30 PLG Creator Worldwide
✍️ What is CRAFT Content?
CRAFT Content provides ready-to-execute content tools for content marketers, SDRs, and growth teams who need to create:
- Case Studies & Social Proof
- Newsletters & Email Content
- Webinar Scripts
- Repurposed Content (10+ formats)
- Thought Leadership Series
- Testimonial Collection
- Sales Enablement Content
Typical use: Daily/weekly content creation (15-45 minutes per asset)
🛠️ Tools Included
| Tool | Purpose | Output |
|---|---|---|
case_study_generator | Create customer stories | Full case study, one-pager, social snippets |
newsletter_builder | Write newsletters | Complete issue, 10 subject lines, sections |
webinar_script | Script webinars | Slide-by-slide script, Q&A prep, engagement prompts |
content_repurposer | Multiply content | 1 piece → 10+ formats (LinkedIn, Twitter, email, etc.) |
thought_leadership_series | Build authority | 5-post LinkedIn series with hooks |
testimonial_capture | Collect social proof | Request emails, interview guide, formatted outputs |
sales_enablement_content | Arm sales team | Pitches (30s/2min/5min), objection handlers |
craft_content_improver | Improve any content | CRAFT score, improved version, A/B tests |
📦 Installation
Claude Desktop
Add to your claude_desktop_config.json:
{
"mcpServers": {
"craft-content": {
"command": "npx",
"args": ["-y", "@shashwatah/craft-content-mcp"]
}
}
}
Manual Installation
npm install -g @shashwatah/craft-content-mcp
craft-content-mcp
💡 Example Usage
Case Study
"Create a case study for [Customer].
Challenge: Manual reporting taking 20 hours/week.
Solution: Our analytics platform automated reports.
Results: 80% time saved, $50K cost reduction."
Content Repurposing
"Repurpose this blog post into LinkedIn posts, Twitter thread, email section, and video script:
[paste blog content]"
Thought Leadership
"Create a 5-post LinkedIn series on 'Why traditional marketing metrics are broken.'
My perspective: Attribution is a vanity exercise.
Audience: B2B marketing leaders."
Sales Enablement
"Create sales content for [Product].
Value props: 50% faster implementation, 3x ROI, enterprise security.
Target: VP Engineering at mid-market SaaS.
Common objections: Price, integration complexity, change management."
🔗 Related
- CRAFT GTM MCP - 8 strategic GTM tools (PMF, launches, retention)
- IMPACT MCP - Positioning framework
- EPIC MCP - GTM strategy framework
📚 The CRAFT Framework
Character - Who executes this? Result - What's the desired outcome? Artifact - What gets produced? Frame - What's the context? Timeline - What are the steps?
📄 License
MIT License - Created by Shashwat Ghosh
Part of the GTM Alpha Toolkit | gtmexpert.com