CRAFT GTM MCP Server
8 Strategic GTM Execution Tools powered by the CRAFT Framework.
Created by Shashwat Ghosh | Top 30 PLG Creator Worldwide
🎯 What is CRAFT GTM?
CRAFT GTM provides strategic GTM tools for founders, CMOs, and strategy leaders who need comprehensive frameworks for:
- Product-Market Fit Assessment
- Launch Planning & Execution
- Customer Research
- Retention Strategy
- Partner Programs
- Crisis Management
- Competitive Intelligence
Typical use: Quarterly planning, major initiatives, strategy development (1+ hour deep work)
🛠️ Tools Included
| Tool | Purpose | Output |
|---|---|---|
pmf_scorecard | Assess Product-Market Fit | 5-dimension scorecard (0-100), gap analysis, 90-day plan |
launch_commander | Plan product launches | 12-week timeline, RACI matrix, contingency plans |
customer_interview_kit | Research customers | Interview scripts, question bank, synthesis templates |
retention_playbook | Reduce churn | Health score model, intervention playbooks, alerts |
partner_architect | Build partner programs | 4-tier structure, economics, enablement curriculum |
crisis_planner | Prepare for crises | Severity levels, response templates, playbooks |
competitive_intel | Win competitive deals | Battle cards, feature matrix, objection handlers |
craft_gtm_analyzer | Improve strategy docs | CRAFT score, gap analysis, recommendations |
📦 Installation
Claude Desktop
Add to your claude_desktop_config.json:
{
"mcpServers": {
"craft-gtm": {
"command": "npx",
"args": ["-y", "@shashwatah/craft-gtm-mcp"]
}
}
}
Manual Installation
npm install -g @shashwatah/craft-gtm-mcp
craft-gtm-mcp
💡 Example Usage
PMF Assessment
"Assess PMF for our product [name] targeting [market].
Current metrics: $50K MRR, 8% monthly churn, NPS 35, 6 months in market.
Customer feedback: Users love feature X but struggle with onboarding."
Launch Planning
"Create a launch plan for [feature] launching [date].
Target: Enterprise IT managers in healthcare.
Goals: 500 signups, 50 demos, 10 closed deals in 30 days."
Retention Strategy
"Build a retention playbook for our SMB segment.
Current churn: 5% monthly. Main reasons: Poor onboarding, missing integrations.
CS team: 2 people, using Intercom."
🔗 Related
- CRAFT Content MCP - 8 content creation tools (case studies, newsletters, webinars)
- IMPACT MCP - Positioning framework
- EPIC MCP - GTM strategy framework
📚 The CRAFT Framework
Character - Who executes this? Result - What's the desired outcome? Artifact - What gets produced? Frame - What's the context? Timeline - What are the steps?
📄 License
MIT License - Created by Shashwat Ghosh
Part of the GTM Alpha Toolkit | gtmexpert.com