IMPACT MCP v2.0.0

Hypothesis-Driven B2B Positioning Engine - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.

🚀 Quick Start

# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp

Claude Desktop Configuration

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "impact-mcp": {
      "command": "npx",
      "args": ["-y", "@shashwatgtmalpha/impact-mcp"]
    }
  }
}

🎯 The IMPACT Framework

IMPACT is a hypothesis-driven positioning methodology for B2B companies:

🛠️ Tools Overview

👤 Who Is This For?

Primary Users

Job-to-Tool Mapping

Recommended Agent Skills

This MCP is included in these user-focused Agent bundles:

📖 Tool Details

1. IMPACT Get Framework (impact_get_framework)

Get the complete IMPACT methodology reference.

Inputs: None required

Output: Full 6-phase framework documentation with examples and best practices.

2. IMPACT Identify Champions (impact_identify_champions)

Generate champion persona hypothesis from product/problem context.

Inputs:

Output: Champion profiles with titles, pain points, success metrics, and buying triggers.

3. IMPACT Map Alternatives (impact_map_alternatives)

Analyze competitive landscape and identify whitespace.

Inputs:

Output: Competitive matrix, status quo analysis, whitespace opportunities.

4. IMPACT Pinpoint Value (impact_pinpoint_value)

Develop value proposition with "Only Statement" generator.

Inputs:

Output: Only Statement, value hierarchy, proof point framework.

5. IMPACT Anchor Market (impact_anchor_market)

Select beachhead market with TAM/SAM/SOM analysis.

Inputs:

Output: Beachhead recommendation, market sizing, expansion roadmap.

6. IMPACT Craft Message (impact_craft_message)

Create positioning statement and message hierarchy.

Inputs:

Output: Positioning statement, tagline options, message pillars, elevator pitch.

7. IMPACT Translate Execution (impact_translate_execution)

Adapt positioning for specific channels.

Inputs:

Output: Channel-optimized messaging with format-specific guidelines.

8. IMPACT Full Audit (impact_full_audit)

Comprehensive positioning assessment with scoring.

Inputs:

Output: Phase-by-phase scoring, gap analysis, prioritized recommendations, action plan.

🔗 Related MCPs

📚 About the IMPACT Framework

The IMPACT framework was developed by Shashwat Ghosh based on 24+ years of B2B marketing experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.

Key Principles:

• Hypothesis-driven: Test assumptions before committing
• Outside-in: Start with customer, not product
• Iterative: Refine based on market feedback
• Execution-focused: Bridge strategy to implementation

👨‍💻 Author

Shashwat Ghosh - Founder, Helix GTM Consulting

📄 License

MIT License - see LICENSE for details.

Part of the GTM Helix MCP Suite - AI-powered B2B go-to-market tools