Hypothesis-Driven B2B Positioning Engine implementing the IMPACT framework with 8 strategic positioning tools for go-to-market messaging and market fit analysis.

🛠️ Key Features

8 tools aligned with the IMPACT framework for hypothesis-driven positioning
B2B focus to assist GTM messaging and strategic positioning
Ready-to-run with npm/npx, quick-start guidance
Open-source MIT-licensed components
MCP-ready tooling with registry integration

🚀 Use Cases

Develop and test positioning hypotheses for B2B products
Build consistent go-to-market messages across channels
Explore strategic tools to refine market positioning and value props
Accelerate onboarding with a quick start workflow

⚡ Developer Benefits

JavaScript/TypeScript friendly ecosystem
NPM package availability and easy deployment via npx
MIT license for unrestricted use and modification
Clear readme excerpt outlining quick-start steps

⚠️ Limitations

Documentation excerpt provided is limited; refer to the full readme for comprehensive usage notes
Specific tool details and API surfaces are not enumerated in this excerpt
Version and compatibility details depend on the published package updates

IMPACT MCP v2.0.0

Hypothesis-Driven B2B Positioning Engine - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.

🚀 Quick Start

bash

# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp

Claude Desktop Configuration

Add to your claude_desktop_config.json:

json

{
  "mcpServers": {
    "impact-mcp": {
      "command": "npx",
      "args": ["-y", "@shashwatgtmalpha/impact-mcp"]
    }
  }
}

🎯 The IMPACT Framework

IMPACT is a hypothesis-driven positioning methodology for B2B companies:

Phase	Focus	Tool
Identify	Champions & Buyer Personas	`impact_identify_champions`
Map	Alternatives & Competitive Landscape	`impact_map_alternatives`
Pinpoint	Value Proposition & Differentiation	`impact_pinpoint_value`
Anchor	Market Selection & Beachhead	`impact_anchor_market`
Craft	Messaging & Positioning Statement	`impact_craft_message`
Translate	Channel-Specific Execution	`impact_translate_execution`

🛠️ Tools Overview

Tool	Purpose	Primary Output
`impact_get_framework`	Complete IMPACT methodology reference	Full framework documentation
`impact_identify_champions`	Champion persona hypothesis	Buyer personas with pain points
`impact_map_alternatives`	Competitive landscape analysis	Whitespace identification
`impact_pinpoint_value`	Value proposition development	"Only Statement" generator
`impact_anchor_market`	Beachhead market selection	TAM/SAM/SOM analysis
`impact_craft_message`	Positioning statement creation	Message hierarchy
`impact_translate_execution`	Channel-specific adaptation	Website/LinkedIn/email/deck/demo versions
`impact_full_audit`	Complete positioning assessment	Comprehensive scoring & recommendations

👤 Who Is This For?

Primary Users

Role	Key Tools	Use Cases
Founders/CEOs	`impact_anchor_market`, `impact_pinpoint_value`, `impact_craft_message`	Market selection, value articulation
CMOs/VPs Marketing	`impact_full_audit`, `impact_get_framework`	Positioning health assessment
Product Marketing	`impact_identify_champions`, `impact_craft_message`, `impact_translate_execution`	Messaging, channel adaptation
Sales Leaders	`impact_map_alternatives`, `impact_pinpoint_value`	Competitive positioning
GTM Consultants	All tools	Full positioning engagements

Job-to-Tool Mapping

Job To Be Done	Recommended Tool
"I need to understand the IMPACT methodology"	`impact_get_framework`
"I need to define our ideal buyer champion"	`impact_identify_champions`
"I need to map our competitive landscape"	`impact_map_alternatives`
"I need to articulate our unique value"	`impact_pinpoint_value`
"I need to select our beachhead market"	`impact_anchor_market`
"I need to create our positioning statement"	`impact_craft_message`
"I need to adapt messaging for different channels"	`impact_translate_execution`
"I need a full positioning audit"	`impact_full_audit`

Recommended Agent Skills

This MCP is included in these user-focused Agent bundles:

Agent Bundle	Tools Count	Best For
🎯 Founder GTM Copilot	10 tools	Founders, early-stage CEOs
🎯 Product Marketing Engine	12 tools	PMMs, product marketers
🔬 GTM Consultant Suite	12 tools	Fractional CMOs, advisors
📞 SDR Toolkit	8 tools	SDRs, BDRs

📖 Tool Details

1. IMPACT Get Framework (`impact_get_framework`)

Get the complete IMPACT methodology reference.

Inputs: None required

Output: Full 6-phase framework documentation with examples and best practices.

2. IMPACT Identify Champions (`impact_identify_champions`)

Generate champion persona hypothesis from product/problem context.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service description
`problem_solved`	✅	Core problem you solve
`current_customers`	❌	Description of existing customers

Output: Champion profiles with titles, pain points, success metrics, and buying triggers.

3. IMPACT Map Alternatives (`impact_map_alternatives`)

Analyze competitive landscape and identify whitespace.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service
`known_competitors`	❌	List of known competitors
`customer_alternatives`	❌	What customers do instead

Output: Competitive matrix, status quo analysis, whitespace opportunities.

4. IMPACT Pinpoint Value (`impact_pinpoint_value`)

Develop value proposition with "Only Statement" generator.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service
`target_champion`	✅	Primary buyer persona
`competitive_context`	❌	Key differentiators
`proof_points`	❌	Evidence supporting claims

Output: Only Statement, value hierarchy, proof point framework.

5. IMPACT Anchor Market (`impact_anchor_market`)

Select beachhead market with TAM/SAM/SOM analysis.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service
`value_proposition`	✅	Core value prop
`potential_segments`	❌	Market segments to evaluate
`constraints`	❌	Resources, geography, etc.

Output: Beachhead recommendation, market sizing, expansion roadmap.

6. IMPACT Craft Message (`impact_craft_message`)

Create positioning statement and message hierarchy.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service
`target_market`	✅	Who you serve
`value_proposition`	✅	Core value
`key_differentiators`	✅	What makes you different
`proof_points`	❌	Supporting evidence

Output: Positioning statement, tagline options, message pillars, elevator pitch.

7. IMPACT Translate Execution (`impact_translate_execution`)

Adapt positioning for specific channels.

Inputs:

Parameter	Required	Description
`positioning`	✅	Core positioning statement
`channel`	✅	website, linkedin, email, pitch_deck, demo_script
`target_persona`	❌	Specific audience for this channel

Output: Channel-optimized messaging with format-specific guidelines.

8. IMPACT Full Audit (`impact_full_audit`)

Comprehensive positioning assessment with scoring.

Inputs:

Parameter	Required	Description
`company`	✅	Company name
`product`	✅	Product/service description
`current_positioning`	❌	Existing positioning materials
`target_market`	❌	Current target market definition
`competitors`	❌	Known competitors

Output: Phase-by-phase scoring, gap analysis, prioritized recommendations, action plan.

MCP	Focus	Tools	Link
CRAFT GTM	GTM strategy	8	GitHub
CRAFT Content	Content creation	8	GitHub
ICP Intelligence	ICP & targeting	9	GitHub
Revenue Enablement	Sales execution	12	GitHub

📚 About the IMPACT Framework

The IMPACT framework was developed by Shashwat Ghosh based on 24+ years of B2B marketing experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.

Key Principles:

Hypothesis-driven: Test assumptions before committing
Outside-in: Start with customer, not product
Iterative: Refine based on market feedback
Execution-focused: Bridge strategy to implementation

👨‍💻 Author

Shashwat Ghosh - Founder, Helix GTM Consulting

📄 License

MIT License - see LICENSE for details.

Part of the GTM Helix MCP Suite - AI-powered B2B go-to-market tools

io.github.shashwatgtm/impact-mcp

🛠️ Key Features

🚀 Use Cases

⚡ Developer Benefits

⚠️ Limitations

IMPACT MCP v2.0.0