IMPACT Framework MCP Server
A Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the IMPACT Framework by Shashwat Ghosh.
What is the IMPACT Framework?
Messaging & Positioning for Better Storytelling
The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.
| Phase | Component | Key Question |
|---|---|---|
| I | IDENTIFY Champions | Who are your ideal customers and internal advocates? |
| M | MAP Reality & Alternatives | What's the competitive landscape and status quo? |
| P | PINPOINT Unique Value | What makes you genuinely different and valuable? |
| A | ANCHOR in Right Market | What context makes your value obvious? |
| C | CRAFT Core Message | How do you communicate this clearly and memorably? |
| T | TRANSLATE to Execution | How do you bring this to life across channels? |
"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."
Installation
npx @shashwatgtmalpha/impact-mcp-server
Or install globally:
npm install -g @shashwatgtmalpha/impact-mcp-server
Tools Included
| Tool | Description | Phase |
|---|---|---|
impact_get_framework | Get IMPACT Framework documentation | All |
impact_identify_champions | Analyze ideal customers and internal champions | I |
impact_map_alternatives | Map competitive landscape and alternatives | M |
impact_pinpoint_value | Discover unique differentiation | P |
impact_anchor_market | Select optimal market category | A |
impact_craft_message | Create positioning statements | C |
impact_translate_execution | Plan tactical deployment | T |
impact_full_audit | Complete positioning audit | All |
Usage Examples
Example 1: Get Framework Overview
{
"tool": "impact_get_framework",
"arguments": {
"component": "overview"
}
}
Example 2: Identify Champions Analysis
{
"tool": "impact_identify_champions",
"arguments": {
"company_name": "Acme SaaS",
"product_description": "AI-powered sales forecasting platform",
"target_market": "B2B SaaS companies",
"typical_deal_size": "$50K ARR",
"sales_cycle": "3-6 months"
}
}
Example 3: Craft Positioning Statement
{
"tool": "impact_craft_message",
"arguments": {
"company_name": "Acme SaaS",
"product_description": "AI-powered sales forecasting",
"target_customer": "VP Sales at B2B SaaS companies",
"category": "Revenue Intelligence",
"key_differentiator": "uses actual buyer behavior signals",
"main_alternative": "spreadsheet forecasting",
"key_benefit": "95% forecast accuracy"
}
}
Example 4: Full Positioning Audit
{
"tool": "impact_full_audit",
"arguments": {
"company_name": "Acme SaaS",
"product_description": "AI-powered sales forecasting platform",
"target_market": "B2B SaaS companies with 50-500 employees",
"current_positioning": "The AI forecasting platform for modern sales teams",
"main_competitors": "Clari, Gong, spreadsheets",
"biggest_challenge": "Differentiating from larger competitors"
}
}
Framework Flow
The IMPACT Framework follows a logical progression:
Week 1-2: Research & Foundation (I + M)
└── Customer Intelligence Audit
└── Competitive Analysis
↓
Week 3-4: Positioning Strategy (P + A)
└── Value Pyramid Builder
└── Beachhead Strategy
↓
Week 5-6: Core Message Development (C)
└── Positioning Statement
└── Message Hierarchy
↓
Week 7-8: Tactical Execution (T)
└── Multi-Channel Deployment
└── Sales Enablement
Related Frameworks
This MCP server is part of Shashwat Ghosh's GTM methodology suite:
- IMPACT (this server) - Positioning & Messaging
- EPIC - GTM Execution (Ecosystem, Product-led, Inbound/Outbound, Community)
Recommended flow: IMPACT first (positioning) → then EPIC (go-to-market execution)
Configuration
Claude Desktop
Add to claude_desktop_config.json:
{
"mcpServers": {
"impact-framework": {
"command": "npx",
"args": ["@shashwatgtmalpha/impact-mcp-server"]
}
}
}
Claude Code
Add to .mcp.json:
{
"mcpServers": {
"impact-framework": {
"command": "npx",
"args": ["@shashwatgtmalpha/impact-mcp-server"]
}
}
}
Author
Shashwat Ghosh
Founder, Helix GTM Consulting
LinkedIn | GTM Alpha
License
MIT