ppc_account_summary | Get account-level aggregate metrics for a date range: total spend, sales, ACoS, ROAS, clicks, impressions, purchases. |
ppc_ad_groups | Query ad group performance data within campaigns |
ppc_ad_type_breakdown | Get performance comparison across ad types (SP vs SB vs SD) |
ppc_advertised_products | Query product/ASIN-level performance (SP+SD ad grain, merged per ASIN with a per-program split; SB per-ASIN spend exists only in the blen... |
ppc_asset_upload_link | Mint a 1-hour browser-upload link so the USER can hand over a local file (chat attachments cannot reach the server) |
ppc_bid_recommendations | Amazon's suggested bid + range per keyword for a SPECIFIC campaign (routed by campaign type) |
ppc_budget_alerts | Find campaigns approaching or exceeding their daily budget - SAME-DAY where Marketing Stream data flows (signal_source=stream rows are mi... |
ppc_campaign_create_guide | The verified contract for creating campaigns via stage_campaign_create: per-format required fields, goals, landing-page rules, asset sour... |
ppc_campaign_details | Get detailed data for specific SP campaigns including placements, advertised ASINs, placement modifiers, and top keywords/targets |
ppc_campaign_metadata | Campaign configuration and user metadata: bidding strategy, placement settings, goal/KPI, tags, notes. |
ppc_campaign_search | Lightweight campaign name lookup |
ppc_campaigns | Query campaign performance data with optional filters |
ppc_change_history | Get recent campaign change history showing what changed, when, old values, and new values |
ppc_conversion_funnel | Get conversion funnel data: Impressions β Clicks β Orders with rates between each stage |
ppc_creatives | SB ad creatives at ad grain (headline, brand logo, custom images, video asset ids, ASINs, landing page, creative status) plus SD creative... |
ppc_daily_trend | Get day-by-day metrics for trend analysis |
ppc_dayparting_analytics | Dayparting schedule AND real hour-of-day performance |
ppc_describe | Without arguments: catalog of the raw PPC datasets behind ppc_query (daily report tables at campaign/ad-group/target/search-term/placemen... |
ppc_harvesting_candidates | Find converting search terms eligible for promotion to manual campaigns |
ppc_keywords | Query keyword/target bid performance across Sponsored Products AND Sponsored Brands (rows carry ad_type SP/SB; SD targeting expressions l... |
ppc_match_type_breakdown | Get performance breakdown by keyword match type (Broad, Phrase, Exact, etc.) |
ppc_negation_candidates | Find non-converting search terms with significant spend β candidates for negative keyword addition |
ppc_negatives | Current negative keywords and negative product targets (campaign- and ad-group-level), with state and source |
ppc_new_to_brand | New-to-brand purchases/sales and NTB% per campaign (SB + SD, from standard report columns β no AMC needed) |
ppc_optimization_suggestions | Analyze campaigns and categorize into top performers (at or below target ACoS), running hot (significantly over target), and wasted spend... |
ppc_period_comparison | Compare current period metrics to the previous period of equal length |
ppc_placement_modifiers | Current placement bid modifiers per campaign (top of search, product pages, rest of search). |
ppc_placements | Get performance breakdown by placement type (Top of Search, Product Pages, Rest of Search) from SP placement data |
ppc_portfolios | Get portfolio-level performance rollup |
ppc_product_family | Look up parent/child product hierarchy from the product library (Category Listing report) |
ppc_product_report | THE canonical product/family report β ONE call returning every view labeled: family resolution, asin_accurate ad totals (SP+SD ad grain β... |
ppc_query | FULL-fidelity row-level query over any raw PPC dataset (see ppc_describe): column projection, filters (eq/neq/gt/gte/lt/lte/in/contains),... |
ppc_recommendations | Amazon's own consolidated recommendations (unified Recommendations API): bid/budget/bidding-strategy changes, new keywords, negatives, ta... |
ppc_search_terms | Query search term performance data |